Eco-friendly bamboo tissues & rolls

A beach clean-up in Mumbai made the trio Aditya, Anuj & Akshay wonder how environmental damage is REAL. They found an orange wrapper looking at which one of their parent instantly recollected that it was that of a Chocolate Bar which was discontinued in the 1990s. Shocked? That was exactly their thought. A small plastic wrapper existed for so long. Imagine the impact of plastic products we use in our daily lives.


India is in the midst of a plastic crisis. The country generates about 25,940 tonnes of plastic waste every day. Nearly half of it is single use plastic, which is used in packaging. The accumulation of plastic waste has widespread negative effects on the environment. Improper disposal of plastics can cause toxic chemicals to leach into the soil, and open burning of plastic waste, a common practice in India, emits harmful gases. Plastics also endangers animal and marine life.



After witnessing the destruction that plastic waste wreaked on beaches and marine life, four engineers - Aditya Ruia, Anuj Ruia, Akshay Varma, and Punit Batra - started Beco in 2017 in Mumbai. The startup manufactures eco-friendly and cost-efficient products such as trash bags, kitchen towels, and tissue rolls that provide consumers with the flexibility that single-use items provide, but at the same time do not come at a cost to the environment.


Bamboo grows well in tropical and warm temperate latitudes, according to a UN report from 2018. In addition, compared to most tree plantations, bamboo grows fairly rapidly and utilizes less water as well. And thus started manufacturing disposables and tissue paper products from bamboo polymer, which is quickly emerging as a versatile, eco-friendly alternative to plastic and in general the traditional paper.


Going a step further, Beco decided to use craft and recycled paper for packaging of its products instead of plastic making every component of the product biodegradable and eco-friendly.


As they say, the change is needed and there is no better time to start then now. We at Simple Soul are delighted to bring this eco-conscious brand- Beco to people of Mysuru and to know more reach out to us on connect@simplesoul.in

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